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Friday, 5 February 2010

Media Vocabulary

In order for me to complete high standard analysis on a front cover (X2), a contents page (X2) and a double page spread (X2) I will need to use some of the vocabulary shown below which we learnt and discussed in media the other day.

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.

Puffs: Colourful boxes promoting features inside.

House Style: A magazine's distinctive design that distinguishes it from its competitors.

Strap Line: A slogan.

Banner: Text which stands out on a coloured background generally at the bottom of the magazine.

Copy: The Main Story in the Magazine.

Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.

Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.

Motto: Memorable phrase that is recognisable to a customer.

BrandHeadline: Catchy Title for the main article.

Sell Lines: Text on the front cover that helps to sell the magazine to the audience.

Caption: Description of the main image.

Masthead: Name of the magazine.

Lead: The introductory paragraph of an article. Usually written in bold or capitals.

Drop Capitals: Really big letter that starts off an article.

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